A car at your disposal. For as long as the day takes.
When you do not know exactly where the day will go, or you know precisely and there are nine stops. Your chauffeur stays with you, and the car is outside whenever you are ready.
- 20+years in private travel
- Ownedchauffeur fleet in London and Manchester, a trusted global network beyond
- 24/7operations desk, one contact
- 3services on one itinerary: car, jet and yacht
In partnership with Harrods Aviation · Signature Aviation · SW Global
The service
Your time, not a meter
As-directed hire means the car and chauffeur are yours for an agreed period: a few hours, a half day, a full day or several days running. You do not need to give us a fixed itinerary. Tell your chauffeur where you want to go next, leave your coat and papers in the car, and come out to find it waiting.
It is the right choice when a day has many stops, when timings are uncertain, or when the car itself is part of the working day: somewhere private to take a call, read before a meeting or decompress after one.
What people use it for
One car, many kinds of day
A day of meetings
Across the City, Mayfair and Canary Wharf, with no time lost finding the next car.
Shopping
Bond Street, Knightsbridge or Bicester Village. The car waits and holds the bags.
Property and site visits
Several addresses in a day, some of them hard to park near, all of them on time.
Evenings
Dinner, theatre, a late drink. The car outside when you decide to leave, not twenty minutes later.
Events and race days
There for the whole day, and parked as close as the venue allows.
Visiting London
A chauffeur who knows the city, for a day or for the whole stay.
How it works
Simple by design
- Agree a start time, a rough finish and the vehicle. That is all we need to begin
- The same chauffeur stays with you throughout, and across several days if you wish
- Change the plan as you go. Tell your chauffeur or message the desk
- If the day runs over, the car stays. Extra time is charged at the rate agreed in your quote
- Leave belongings in the car between stops. It is never left unattended with your things in it
- Wi-Fi, phone charging and water on board
The cars
Chosen for the day ahead
Request a quote
Tell us about the day
Give us the date, a start time, roughly how long you need the car and where the day begins. Put any known stops in the notes. Nothing is booked or charged online.
Prefer to talk? +44 2030 048300 or WhatsApp, at any hour.
Questions people ask
About as-directed hire
Is there a minimum booking?
Tell us what you need and we will quote for it. Very short hires are often better priced as a transfer, and we will say so if that is the case.
What if I finish early or late?
If you run late, the car stays with you and extra time is charged at the agreed rate. Your quote explains how early finishes are handled.
Can the car leave London during the day?
Yes. Tell us if the day includes a longer leg, for example to Oxford, the Cotswolds or a country house, so we can plan fuel, timing and the chauffeur's hours.
Can I have the same chauffeur each time?
We will always try. If you travel often enough for that to matter, a dedicated chauffeur guarantees it.
