Almost every family that has a difficult first year in London had a good reason for every choice they made and made them in the wrong sequence. Schools close earlier than you expect, areas are decided by the school run, and the house comes last.
The sequence
If there are children, the school decides the area, the area decides the house, and the house decides almost nothing else. That sounds obvious and it is routinely done backwards, because a house is the thing you can see photographs of in another country and a school place is not. Families who fall in love with a street in February and then discover that the schools they wanted closed registration the previous summer spend the first year commuting across London twice a day.
If there are no children, the sequence is different and much easier: decide whether your life is west, central, north or east, spend a fortnight renting somewhere central and deliberately temporary, and buy nothing for six months. London rewards that patience more than most cities, because the character of a neighbourhood here changes street by street in a way that no amount of research from abroad will tell you.
This guide covers the parts that people consistently get wrong: how the areas actually differ in daily use, when the school deadlines fall, and how to run viewing days so that you see enough to decide. We arrange the cars that make that fortnight work, and we work regularly with relocation consultants and buying agents, so some of what follows is simply what we watch happen.
The map
| Area | Who tends to land there | The daily reality |
|---|---|---|
| Mayfair and St James's | Short stays, pieds-a-terre, people whose work is in the West End or in the funds and family offices around Berkeley Square. | Everything is walkable and nothing is quiet. Almost no family houses, very little parking, and Hyde Park at the end of the street. |
| Knightsbridge and Belgravia | International families, often with a second home elsewhere, and anyone who wants a garden square and a short drive to the schools. | Grand, well served and expensive. Squares are quiet, the main roads are not, and residents' parking is the daily irritation. |
| Chelsea and Kensington | Families settling properly, with the highest concentration of well known day schools in the city. | The classic answer for a family relocation. Streets are genuinely residential, the river is close, and the school run is short. |
| Notting Hill and Holland Park | Families who want space and garden squares slightly further out, and anyone working in media or the creative industries. | Greener and calmer than Kensington, with good schools and a long drive east at rush hour if your office is in the City. |
| St John's Wood, Hampstead and Highgate | Families wanting a house with a garden and the heath, and a great many people who have landed from abroad before. | Properly residential and properly green. The commute into the West End is easy; into the City it is not. |
| The City and the Docklands | Bankers, lawyers and anyone whose life is measured in minutes to a desk in EC2 or E14. | Modern, convenient and quiet at weekends. Fewer family schools, and the trade-off is made for the commute. |
| Surrey, Berkshire and the Thames Valley | Families who want land, a boarding or country day school, and access to Heathrow without living under it. | A different life entirely. Two cars rather than none, and a drive into town that must be planned around the hour. |
These are patterns rather than rules, and every one of these areas contains streets that contradict the description. The only reliable test is to be driven around them at the hours you would actually be moving, which is the point of a properly run orientation day.
The hard constraint
For state schools in England the dates are national and fixed. Applications for a secondary place close on 31 October in the year before entry, with offers issued on the first working day of March. Applications for a reception place close on 15 January, with offers on 16 April. A family arriving in November for the following September has already missed the secondary deadline and will be applying in-year, which is a different and less predictable process handled by the local authority.
Independent schools run earlier still and to their own timetables. For entry at eleven, many London day schools close registration in the summer term of Year 5 or the very start of Year 6, with the widely used common pre-test sat between October and December of Year 6 and interviews and written papers in January and February. For entry at thirteen, registration at target senior schools can be years ahead, pre-tests are taken in Year 6 or 7, and conditional offers are made long before the final examinations in Year 8. For any other year group, twelve months ahead is the working minimum.
The practical upshot for an international family is that the school conversation should begin roughly eighteen months before you intend to arrive, and certainly before you look at a single house. If you are already later than that, say so to whoever is advising you, because the honest answer will change which areas are worth looking at at all. Our schools and universities page covers the transport side once places are held, and school transfers covers the run itself.
The first six months
Engage a schools consultant if there are children, and a relocation or immigration advisor for the visa and the practicalities. Register at more schools than you think you need. Nothing else you do in this period matters as much.
Two or three days being driven around the plausible areas at the hours you would actually use them, with the school runs driven as school runs. This is the visit that saves the year, and it is worth doing before any property is shortlisted.
Take a serviced or furnished let somewhere central and deliberately short. Buying into a city you have visited four times is how people end up moving twice. Give yourself two terms of living there first.
Registrations, a doctor, the car and the parking permit, the routine. Buy a house in the second year, when you know which side of the park you actually want to be on and which school run you are actually doing.
The viewing day
Viewing days go wrong in predictable ways, and almost all of them come down to trying to do them by public transport or by app between appointments.
Things nobody mentions
Driving in central London is charged. A congestion charge applies across the central zone on most days and an ultra low emission zone covers the whole of Greater London, both of which are paid by the vehicle rather than at a barrier, and both of which are simply included in a chauffeured journey. Residents' parking is by permit from the borough, waiting lists exist in the busiest ones, and a house with a garage in the centre of town is a rarity worth paying attention to.
The airports are further apart in time than in distance. Heathrow is straightforward from the west of London and a genuine slog from the east, and the reverse is true of the eastern fields. If somebody in the family will be flying weekly, that fact should be in the area decision, because an hour each way twice a week is a fortnight a year.
And the weather does something to the roads that surprises people from drier cities. The same journey takes half as long again in rain, the first cold morning of the winter is chaos, and a Friday afternoon in December is not comparable to a Tuesday morning in June. Any journey time you are quoted, by us or anybody else, is a range for a reason.
Who we work with
We run orientation days and viewing days for relocation consultants, immigration advisors and prime property agencies, with the car held for the day and a chauffeur who knows the routes at the hours that matter. We work with the family directly just as often. Our own cars and employed chauffeurs are in London and Manchester.
Questions people ask
Three properly, or four at a push, with the school runs driven at the right hour. Six is a tour rather than an assessment, and nobody remembers the fifth one.
You apply in-year for state places through the local authority, and you ask independent schools directly about occasional vacancies, which do exist. Tell your advisor immediately, because it changes which areas are worth looking at.
Most families who live centrally end up with fewer cars than they expected and use them differently, because parking and charging zones make short journeys tiresome. Live here a term before deciding.
Yes, and arrival day is worth arranging properly: several people, a great deal of luggage, children who have not slept, and a flight that may be hours late. See airport transfers and meet and greet.
Either. Many of our relocation clients come through a consultant who keeps the client relationship entirely; others come to us directly. The arrangement is the same.
A car held by the day or half day is usually the answer while everything else is being set up. See hourly and as directed.
Request a proposal
The dates, how many of you, whether there are children and what stage you are at with schools and property. We will propose the arrival day, the orientation days and the viewing days as one arrangement. Nothing is booked or charged online.
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