Frieze London 2026. The park, Mayfair and dinner, with one car that keeps up with your diary.
Frieze London and Frieze Masters take over The Regent's Park in the middle of October, and the rest of the city moves to fit. Collectors, advisers and gallery directors spend the week between the park, Mayfair, St James's and dinner. It is an as-directed week, not a transfer week.
The fairs
Frieze London and Frieze Masters 2026 at a glance
- DatesWednesday 14 to Sunday 18 October 2026Wednesday is the invitation-only preview. General admission opens on the Thursday afternoon.
- Hours11am to 7pm most daysThursday opens at 11am for members and invitations and 1pm for general admission. Sunday closes at 6pm.
- WhereThe Regent's ParkFrieze Masters is at Gloucester Green in the north east corner of the park, NW1 4HA, near London Zoo. Frieze London sits in the southern half.
- Between the twoA free shuttle runs between the entrancesRoughly every fifteen minutes. It is a long walk across the park otherwise, and longer in October rain.
Dates and hours as published by Frieze for 2026. The 2027 edition had not been announced when this page was written; Frieze has held the fairs in the middle of October in recent years.
Getting there
The Outer Circle carries everything, all week
The Regent's Park has one road around it, and during Frieze that road carries every car, taxi, van and shuttle heading to two of the largest art fairs in Europe. There is no visitor parking at either fair. What there is instead is a set down, and then a car that has to be somewhere else.
For most clients the arrangement is simple: set down as close to your fair's entrance as the stewards allow on the Outer Circle, the chauffeur moves off and waits within a few minutes' reach, and you message when you are done. Preview Wednesday and the Thursday morning are the busiest hours of the week; the Outer Circle at half past six on the Friday, when the fairs close and everyone leaves for a private view, is the slowest.
If you are doing both fairs, decide in advance whether you want the shuttle or the car. The shuttle is free and frequent; the car is warmer, holds your coat, and is the better answer if you are moving on to Mayfair afterwards rather than back to the other tent.
Frieze Week
The park is only half the week
Very few people who book a car for Frieze use it only to get to The Regent's Park. The week is built around everything else that happens because Frieze is on: gallery openings across Mayfair, Cork Street and St James's, the autumn sales at the auction houses, breakfast viewings, collection visits, and dinners that start late and end later.
That is an hourly, as-directed booking rather than a set of transfers. The same chauffeur stays with you, the car holds the catalogues and the coats, and your day can change at eleven in the morning without anybody having to renegotiate a booking. For an adviser or an assistant running a collector's week, it is the difference between a schedule and a scramble.
One thing we are clear about: we move people, not artworks. If you buy something, the gallery will arrange packing and shipping through a specialist fine art shipper, and that is the right way round. We will get you to the gallery.
Journey times
To The Regent's Park
| From | Normal day | Frieze Week |
|---|---|---|
| Mayfair and St James's | 10 to 20 minutes | Allow 20 to 40 minutes |
| The City and Canary Wharf | 30 to 55 minutes | Allow 45 minutes to 1 hour 20 |
| Heathrow | 45 to 75 minutes | Allow 1 hour to 1 hour 40 |
| London City Airport | 35 to 55 minutes | Allow 50 minutes to 1 hour 20 |
| Luton | 50 to 80 minutes | Allow 1 hour to 1 hour 45 |
| London Heliport, Battersea | 25 to 40 minutes | Allow 35 to 55 minutes |
Planning guidance, not promises. The Outer Circle at closing time is the slowest part of any Frieze day.
What clients usually book
A car and chauffeur for the whole week
- An hourly, as-directed car for the day or the week, with the same chauffeur throughout
- Set down and collection at both fairs, with the car waiting between them
- Gallery runs across Mayfair, Cork Street and St James's between fair appointments
- Collection from Heathrow, London City, Luton or Farnborough for collectors and advisers flying in
- A V-Class when there are four or more of you and a week's worth of catalogues
- Evening cars for private views and dinners, held until whenever the last one finishes
It is weeks away
Frieze 2026 opens on 14 October
October cars in central London are committed quickly, and Frieze Week is one of the tightest in our year. If you need a car for the fairs or for the week around them, tell us now rather than in October.
Around the week
Related pages
Arriving by air
How we work
Nearby and elsewhere
Request a quote
Tell us how your week looks
Which days, how many of you, and whether you want a car for the fairs or for the whole week. If you are building this for somebody else, send us the outline and we will come back with a plan. Nothing is booked or charged online.
Prefer to talk? +44 2030 048300 or WhatsApp, at any hour.
Questions people ask
About Frieze Week travel
Where will you set us down?
As close to your fair's entrance on the Outer Circle as the stewards allow on the day. There is no visitor parking at either fair, so the car then waits nearby and comes back when you message.
Are Frieze London and Frieze Masters in the same place?
No. Frieze Masters is at Gloucester Green in the north east corner of the park, near London Zoo; Frieze London is in the southern half. Frieze runs a free shuttle between the two entrances, and we can drive you between them instead if that suits your day better.
Can you carry a work we have bought?
No. We are a chauffeur company, not a fine art shipper. The gallery will arrange packing and transport with a specialist, which is what you want for anything of value.
Can we have the same chauffeur all week?
Yes, and for Frieze most clients do. It saves explaining the same route, the same gallery and the same preference five days running.
What about 2027?
Frieze had not published the 2027 dates when this page was written. The fairs have run in the middle of October in recent years. Tell us your plans and we will hold them once the dates are out.
Are you an official partner of Frieze?
No. We are an independent chauffeur company providing transport to and from the fairs.