Three days in June, more than a hundred rare cars on the lawns of the Honourable Artillery Company, and not a parking space within half a mile. Which is rather the point of a chauffeur.
The event
Dates as published by the organisers. Opening hours vary by day, so check the timings for the day you are going.
Why a car makes sense
Armoury House sits behind its own wall off City Road, with the artillery ground behind it and the Barbican a few minutes away. It is one of the easiest venues in London to reach and one of the hardest to park at. The congestion charge zone and the Ultra Low Emission Zone both cover it, the bus gates and cycle lanes on and around Old Street restrict which turns a car can make, and there is no visitor parking at the venue. Most guests either walk from the office or are dropped.
That is what our clients use us for here. The car collects you from the office in Mayfair, Canary Wharf or the City at lunchtime, drops at the gate, and stands nearby rather than circling. When you are ready, a message brings it back in a couple of minutes. If the afternoon turns into the evening, which at this event it usually does, the car is still there and you are not looking for a taxi on City Road at half past eight.
Our own cars and chauffeurs are based in London, so this is a day we run ourselves. For firms bringing clients, we will collect several parties from different offices and have them arrive within a few minutes of each other, then take everyone on to dinner afterwards.
Journey times
| From | Typical time | Notes |
|---|---|---|
| Mayfair and St James's | 20 to 35 minutes | Longer at five o'clock. Holborn and the Clerkenwell Road decide it |
| The City and Bank | 5 to 15 minutes | Genuinely walkable in good weather, and often quicker on foot |
| Canary Wharf | 25 to 45 minutes | The Limehouse Link then the City. Worse in the evening peak |
| London City Airport | 30 to 50 minutes | The closest airport by a distance |
| Heathrow | 50 minutes to 1 hour 20 | Depends entirely on the hour you land |
| Luton, Farnborough or Biggin Hill | 50 minutes to 1 hour 30 | For guests arriving by private jet for the day |
| Manchester | About 2 hours by train, plus the car at each end | We have our own cars and chauffeurs at both ends of that journey |
Planning guidance, not promises. We set the departure time against the day's traffic.
What clients usually book
The practical bits
City Road is a red route for much of its length, so a car cannot simply sit outside the gate. The workable pattern is a drop at the entrance, then the car standing in one of the quieter streets a minute or two away, returning when you message the driver. Your chauffeur will tell you where he is before you go in, and he will be the one watching the clock, not you.
June evenings at the HAC are the nicest part of the event, and a good many guests stay until the gardens close. If you are going straight on to dinner, tell us when you book. It costs nothing to have the reservation and the route in the driver's brief, and it saves the awkward ten minutes on the pavement afterwards.
Book early
London Concours falls in the same fortnight as several other things in the diary, and cars for the evening runs go first. Tell us which day you are going as soon as you have tickets.
Around the week
Request a quote
Which day you are going, how many of you, where we are collecting from and whether you are going on somewhere afterwards. We reply with a clear price, including the waiting time. Nothing is booked or charged online.
Prefer to talk? +44 2030 048300 or WhatsApp, at any hour.
Questions people ask
Not on City Road, which is a red route. The car drops you at the gate and waits in a nearby street, then comes back when you message the driver.
Yes, and it is one of the things we do best. We will plan the pickups so everyone arrives within a few minutes of each other.
No. That is our side of the arrangement, not yours.
For the journey alone, sometimes not. For an afternoon that turns into an evening and then into dinner, almost always.
No. Tickets come from the organisers. We arrange the travel around them.
No. We are an independent chauffeur company providing transport to and from the event.