Private members clubs. A car ready the moment a member comes down the steps, at any hour.
Clubs are judged on the things members do not have to think about. A car that is simply there when they come down the steps is one of the cheapest good impressions a club can buy.
- 20+years in private travel
- Ownedchauffeur fleet in London and Manchester, a trusted global network beyond
- 24/7operations desk, one contact
- 3services on one itinerary: car, jet and yacht
In partnership with Harrods Aviation · Signature Aviation · SW Global
What usually goes wrong
The problems particular to a club
- Mayfair and St James's streets where a car cannot stand, so a member in a dinner jacket ends up on the pavement looking at a phone
- The late hour: a club empties long after the restaurants, and most car arrangements have gone quiet by then
- Three tables leaving within ten minutes of each other on a Thursday, and a doorman fielding all of it at once
- Members who expect the club to know them, and a driver who asks a member to confirm their own name at the door
- Club events, away days and race days where thirty or forty members move together and somebody has to plan it
- Visiting members from reciprocal clubs who arrive in London with no arrangement of any kind
How we work with clubs
Behind the door, never in front of it
The club owns the member relationship and we stay out of it. Chauffeurs take instructions from the hall porter or the front of house team rather than from a member directly, wait where the club tells them to wait rather than on the double yellows outside, use the entrance the club uses, and hand out no cards. If a member asks who arranged the car, the answer is the club.
In practice a club arrangement takes one of three shapes, or a mixture. A house car puts a dedicated vehicle and chauffeur at the club by the month or for a season, so the porter has something to offer immediately on a busy evening. A benefit arrangement simply gives members a named service they can use, either through the club or directly with us, with the club's name on it and no work for the desk. And most clubs want the third shape as well: someone who answers at one in the morning when the evening has run long and four members want cars at once.
The late hour is the part most arrangements get wrong, and it is the part we plan for first. Cars wait at an agreed holding point a street or two away and are called forward when the member is actually coming down, which keeps the street clear and means nobody is standing outside. Our own cars and chauffeurs are in London and Manchester, with a trusted global network everywhere else, so for a member going on to the Cotswolds, the Riviera or the Alps we arrange the car there through operators we know, and we arrange private jet charter and yacht charter when a member asks the club for something rather larger.
A club arrangement
The three shapes it usually takes
- A house carStationed at the clubAn S-Class by the month or for a season, with the same chauffeur, who learns the members.
- A member benefitNamed by the clubMembers use it through the porter or directly with us. The club's name is on it and the desk does nothing.
- Overflow and late nightsOne number that answersFor the Thursday when three tables leave together, and for one in the morning.
- BillingThe club or the memberTo the club's account, or direct to the member, journey by journey. Nothing is settled in the car.
What members ask the porter for
The journeys that reach the front desk
Home after dinner
The core of it. A car called forward when the member stands up, not twenty minutes later.
Airport journeys
Flights tracked, members met inside the terminal, an early start that actually starts early.
A car for the day
At a member's disposal for meetings, shopping and dinner, waiting off the street between them.
Club events and away days
Race days, shoots, golf and country dinners, with members moved together on a timetable.
Visiting and reciprocal members
Arriving from abroad with nothing arranged, met at the terminal by name.
Aircraft and yachts
Arranged when a member asks the club for a week rather than an evening.
What the front desk gets
The things a hall porter actually cares about
- One number and a named coordinator, answered by a person at any hour, not a booking form
- Cars held a street away and called forward, so the club's frontage is never blocked
- Chauffeurs who know the club's name for the member and do not ask a member to identify themselves
- No branding on the car, no cards, no approach to a member afterwards, no discussion of who left with whom
- A quote the porter can repeat to a member standing in front of him, without going away to find out
- An honest answer when a late night is beyond what we can cover, early enough for the desk to say something else
For the club
Tell us about your members
Where the club is, roughly how many car requests an evening the desk handles, how late the building runs, and whether you want a house car, a named member benefit or simply a number that answers. We will come back with how we would set it up.
Prefer to talk? +44 2030 048300 or WhatsApp, at any hour.
Questions people ask
From clubs and front of house teams
Can we offer this to members as a club benefit?
Yes. It is the most common arrangement: the club's name on it, members using it through the porter or directly, and no extra work for the desk.
Can you provide a house car?
Yes, by the month or for a season, with the same chauffeur. See dedicated chauffeur.
Who pays, the club or the member?
Either, and most clubs use both depending on the member and the occasion. Nothing is settled in the car.
Will your chauffeurs wait outside?
No, and that is the point. They wait at an agreed holding point nearby and are called forward when the member is coming down.
Do you cover the small hours?
Yes. A club that closes at one in the morning is exactly why this is worth setting up properly.
Can you handle a club away day?
Yes, including thirty or forty members moving together to a race meeting or a country dinner. See group travel.
Do you cover Manchester?
Yes. We own and run our own cars and employ our chauffeurs in Manchester as well as London.
One contact, wherever you are