London Fashion Week. Five days, forty venues, and a schedule that moves.

This one is on our own ground. Our cars, our chauffeurs, our city. A car at disposal for the days you are here, and a driver who knows where he can actually stop.

In partnership with Harrods Aviation · Signature Aviation · SW Global

The week

London Fashion Week at a glance

February dates are as listed by the trade press and event listings. Confirm against the British Fashion Council's own schedule when it is published.

Why a car at disposal

The distances are short. The day is not.

A fashion week day is not a series of transfers. It is a show on the Strand at eleven, a showroom appointment in Mayfair at one, a presentation in Shoreditch at three that overruns, a fitting in Marylebone, and dinner somewhere that was decided at six o'clock. Between each of those is twenty to forty minutes of central London traffic, and at none of them is there anywhere to park. Booking individual journeys against that is a losing game: the first delay breaks the chain and you spend the rest of the day waiting for cars.

So almost everyone who works the week properly takes a car and chauffeur at disposal instead. The car stays with you, the chauffeur holds somewhere legal nearby and comes forward when you are ready, and the plan can change six times without anybody having to rebook anything. Because these are our own cars and our own people, we can brief them once at the start of the week, keep the same chauffeur with you throughout, and make changes by a message rather than a new order.

What clients usually book

For editors, buyers, brands and talent

  • A car and chauffeur at disposal for each show day, from the first appointment to the last dinner
  • An S-Class for a principal or an editor travelling with one or two others
  • A V-Class for a team travelling with rails, lookbooks, kit and shoes, which is most teams
  • Airport meet and greet at Heathrow or London City for guests flying in for a single day
  • Discreet arrivals and departures for talent, with the same chauffeur across the week
  • Late running cover, because the last show of the evening is never the last movement of the day

How the week works with us

One brief, five days

  1. 01

    Before the week

    Send us the draft schedule, however provisional. We work out where the pressure points and the impossible gaps are.

  2. 02

    Each morning

    The car is outside at the time you set, with the day's running order already with the chauffeur.

  3. 03

    Through the day

    Changes go by message. The car holds nearby between appointments rather than going anywhere.

  4. 04

    Late

    The car is still yours. Dinners, after-shows and the run home are part of the same booking, not a new one.

Where the week happens

Typical distances across a show day

JourneyTypical timeNotes
The Strand to Mayfair15 to 30 minutesShort on the map. Dependent on Trafalgar Square and Piccadilly
Mayfair to Shoreditch30 to 50 minutesThe east London presentations are the awkward ones to build into a day
Mayfair to Chelsea or the King's Road20 to 35 minutesWorse in the evening than the afternoon
Heathrow to central London45 to 90 minutesSee Heathrow and meet and greet
London City to the West End30 to 50 minutesThe quickest airport for a single day in from Europe

Realistic ranges for a weekday in February, not promises. The congestion charge and the ultra low emission zone both apply across this area and we deal with them for you.

Start planning

Send us the schedule

Even a rough one. Tell us the days, how many of you, and whether you are moving with samples. We will come back with what the days actually need, and where we think the schedule will break.

Prefer to talk? +44 2030 048300 or WhatsApp, at any hour.

Your details are used only to reply to this request.

Questions people ask

About fashion week cars

Are these your own cars?

Yes. In London and Manchester the fleet is ours and the chauffeurs are employed by us. That is why we can keep the same person with you all week.

Can we have the same chauffeur every day?

Usually, and we plan for it. Tell us at the start of the week and we will hold it as far as the schedule allows.

We are travelling with rails and boxes. What car?

The V-Class. It takes a team and their kit without anyone sitting with a shoe box on their lap, and it still arrives properly.

Our schedule is not final. Can we still book?

Yes. That is the point of taking a car at disposal. Book the days and the hours, and let the running order settle later.

Can you handle a late change to an address?

Yes. A message to the office or straight to the chauffeur is enough.

Are you an official partner of London Fashion Week?

No. We are an independent chauffeur company working for the people who attend it.

One contact, wherever you are

Your car
stays with you

One contact, wherever you are

Call +44 2030 048300 WhatsApp +44 7727 111747 Open an account Get a quote