Fashion week. A car held close to every show, and one contact across all four cities.
We move the people who make the fashion weeks happen: the house team, the guests you have flown in, editors and buyers, and the talent who cannot be late to a twelve minute show.
- 20+years in private travel
- Ownedchauffeur fleet in London and Manchester, a trusted global network beyond
- 24/7operations desk, one contact
- 3services on one itinerary: car, jet and yacht
In partnership with Harrods Aviation · Signature Aviation · SW Global
What usually goes wrong
The problems of a show season
- A schedule that only exists properly two days before the season starts, and then changes daily
- Front row guests arriving from three airports within the same two hours, none of them on the same flight they said
- A venue with one drop off point, a queue of cars, and photographers on the pavement outside it
- Fittings and castings that run four hours long, with cars booked to a time that stopped being real at lunchtime
- Showroom appointments across a city during market week, with buyers moving between five addresses in a day
- A new local supplier in every city, none of whom know the team, the guests or what is confidential
How we work through the fashion weeks
London with our own cars, the rest arranged properly
The womenswear calendar runs twice a year and always in the same order: New York, then London, then Milan, then Paris, across roughly four weeks in late February into early March, and again in September into early October. Menswear and couture sit around it. That rhythm is the only stable thing about the season, so we plan against it and then adjust daily.
In London we own our cars and employ our chauffeurs, so the standard during London Fashion Week is ours to guarantee. For Paris Fashion Week, Milan Fashion Week and New York Fashion Week we arrange vehicles through our trusted global network of operators we know, briefed by us and coordinated from here, which means your production or PR team keeps one contact for the whole month instead of managing four suppliers in four languages while running a show.
The useful thing on a show day is not a car per journey but a car held. A chauffeur waiting near the venue can be with your guest in two minutes when a show runs early or late, and a car released to another job cannot. For house teams, fittings and market appointments we usually recommend as directed hours and a fixed chauffeur for the week.
Discretion runs through all of it. Chauffeurs do not photograph guests, do not post, and do not discuss whom they carried or where a collection was seen before it was shown. Journeys can be booked under a reference rather than a name.
The season
Four cities, one contact
- New YorkFirst in the orderCars arranged through operators we know, booked and coordinated here.
- LondonOur own cars and chauffeursThe city we control completely, from Mayfair showrooms to venues across town.
- MilanArrangedVehicles through operators we know, briefed to the same standard.
- ParisArrangedThe longest week of the four, and the one that most needs a car held rather than rebooked.
Dates move every season and are confirmed by the organisers city by city. Tell us your week and we will plan to the schedule you are working to. See London Fashion Week and Paris Fashion Week.
What we are asked for
Across the season
Show day transport
Guests, editors and buyers delivered to a timed drop off, with cars held nearby for the exit.
Fittings and castings
A car and chauffeur held as directed, because nobody knows when a fitting will finish.
Showroom and market days
Buyers moved between appointments across a city, with bags and sample cases in the car.
Airport and private terminal
Guests met inside the terminal, or at the aircraft where the routing is charter.
House team and crew
V-Class vehicles for teams moving together with rails, cases and equipment.
Talent and ambassadors
Handled with the discretion the contract requires, and the entrance agreed in advance.
What the team gets
The things a production or PR lead needs
- One coordinator holding the whole month, not a different account manager per city
- Chauffeur name, vehicle and mobile number in advance, so they can go straight onto the guest itinerary
- Cars that wait where the venue tells them to wait and do not add to the queue at the door
- The same faces through the week, so the team stops having to explain themselves by Wednesday
- No photographs, no posts, no repeating who was in the car or what was in it
- A straight answer about what is possible in a city where the cars are arranged, rather than a promise that is not ours to make
The commercial side
Billed the way a season is budgeted
- AccountOne for the house or agencyCovering every city we arrange, on a single statement.
- ReferencesBy season, show or clientYour reference on each journey so costs can be allocated after the month ends.
- BookersNamed by youProduction, PR, the press office, the showroom team, an external agency.
- NoticeAs early as you canShow weeks commit the best cars and chauffeurs in every one of these cities a long way ahead.
For the season
Tell us about your show season
Which cities, which weeks, roughly how many vehicles and whether you want cars held or booked per journey. We will come back with how we would cover it and which cities are our own cars and which are arranged.
Prefer to talk? +44 2030 048300 or WhatsApp, at any hour.
Questions people ask
From houses, agencies and showrooms
Do you have your own cars in Paris and Milan?
Our own cars and chauffeurs are in London and Manchester, with a trusted global network everywhere else. In Paris, Milan and New York we arrange vehicles through operators we know, brief them and coordinate them from here.
Can you hold a car for a whole show day?
Yes, and during show weeks it is usually the only arrangement that works. See hourly and as directed.
How far ahead should we book a season?
As far ahead as you can. Availability in all four cities during those weeks is the tightest it gets all year.
Can you move rails, cases and equipment?
Passenger vehicles with luggage, yes, in a V-Class. Sample freight and production kit go by a specialist and we will tell you so.
Can guests be collected from a private terminal?
Yes. See private jet transfers and, for the London airports, Luton and Farnborough.
Will chauffeurs sign a non-disclosure agreement?
Yes. Collections are seen in cars before they are seen on a runway and we treat that accordingly.
One contact, wherever you are